Credit control and CRM, working together?
Credit control and CRM, working together?
Press release 2010
Customer relationship management systems are an increasingly hot topic in the IT related press. Organisations are increasingly seeking to automate their ‘front office’ activities where possible, and see credit control as very much a ‘back office’ function. Traditionally, credit control is a reactive exercise, controllers chasing late payment as Rottweilers, not the cuddly teddy bears associated with CRM. Adopting a softer, CRM based approach to credit control is, as the name suggests, about cultivating a relationship with the customer. By employing CRM techniques, we give the customer the impression they are special, and that the credit controller has a holistic view of their account and the person they are communicating with. Any software system should therefore be able to provide all relevant customer facing personnel with a comprehensive view of all dealings with the company. An all round, sometimes called ‘three sixty degree’, view.
Creating a relationship on a one to one basis, encourages trust between the parties involved. A customer promising to pay transactions is far less likely to default, if they feel they are letting a ‘friend’ down rather than the unknown face of a traditional credit controller. One software and service provider has embraced this concept, combining CRM practices into credit control activities which in turn separates them as a thought leader in the market.
This software solution, available today, tracks every single communication between credit controller and customer, each conversation, every letter, all emails, the whole relationship committed to record. Automated events are diarised to drive a daily workflow for the credit controller. Typical events include overdue invoices, exceeded credit limits and risk reviews to name but a few. The credit controller is guided towards their daily tasks, with all the related information necessary to complete the task readily available.
To find out more about Safe Credit Control, visit www.safe-creditcontrol.co.uk and complete an online enquiry form.
Eddie Stanley, Commercial Director - Financials and Credit Control, Safe Computing.
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Safe Computing is a leading supplier of software solutions to businesses internationally. Although our solutions are widely deployed in many different business sectors we specialise in some key vertical markets including the recruitment sector. The technology we offer is completely modular and can be
integrated to any number of third party solutions. However our complete suite covers the entire staffing agency process from front office, through to pay and bill and then into financial accounts and credit control. Safe have a long established pedigree of providing high quality financial accounting software and outsourcing services solutions. Our market leading solution, Safe financials addresses all elements of accounting with particular focus on credit control and management information. Our service and support services ensure complete customer satisfaction from installation to live on-going operation.
The advancement of our stand alone credit and query management solution has provided an exciting specialism for Safe in recent years and through strong integration with other enterprise resource planning (ERP) and accounting solutions has provided a superior solution to other dedicated solutions in this sphere.
With over 200 installations around the UK and enviable customer retention, Safe Computing with a collective team of 150 professionals in our Nottingham, Leicester and London offices. An almost nonexistent staff turnover ensures continuity that has led to a stable, profitable business, every year since inception. As a privately owned and self funded business, we have a commitment to growth whilst maintaining a healthy working environment and providing genuine value for money for our expanding and loyal client base.
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